Blog – The CoCo Group

Why This Summer Belongs to Experiential

As the sun comes out, so do the brands. The summer season is the beating heart of the events and experiential calendar – and in 2025, it’s looking bigger than…

The Silent Killer of Corporate Success: The Wrong People in the Wrong Seats

If you want to decimate your bottom line, obliterate employee morale, and set your company on fire without even realizing it, there’s a surefire way to do it: put the wrong people in the wrong seats. It happens every day. A high-performing individual-contributor gets catapulted into management because of tenure, not talent. An executive holds…

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The Rise of Digital Reviews

In a digital landscape once dominated by influencers and paid promotions, brands are now shifting gears, turning to User-Generated Content (UGC) to build authenticity, trust, and long-term engagement. From FMCG…

The Evolution of the Business Director – Who’s Taking the Lead Now?

Once upon a time, the Business Director was the beating heart of an agency. They owned client relationships, spearheaded new business, and made sure everything ran like clockwork. But fast-forward…

The Role of Leadership in Combatting Burnout Culture

Leadership today demands more than meeting current quarterly goals—it requires shaping the future of the business and its people against the backdrop of an often challenging environment. Yet, there are striking gaps between the skills that leaders need and the development organisations are providing. According to DDI’s Europe Leadership Report 2025, leaders recognise the need…

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Love in the Workplace: Making Every Day Feel Like Valentine’s Day

Valentine’s Day isn’t just about romantic love—it’s about the connections we make, whether it’s with our colleagues, our pets, or even that brilliant idea that finally clicks during a brainstorming…

Wholesale in Fashion: The Backbone of the Industry and the Talent Driving It

Understanding Wholesale in Fashion Wholesale is the engine that keeps the fashion industry moving. It’s all about buying clothing items in bulk from manufacturers and selling them to retailers. This…

Unlocking Creative Talent: A Recruiter’s Guide to Hiring in the Game Industry

The hunt for top creative specialists is fierce. The market is overflowing, demands are constantly shifting, and truly unique skill sets are rare. But don’t worry! This guide offers recruiters actionable strategies to attract and retain exceptional creative talent. Think Beyond the Traditional Sometimes, the best hires come from unexpected places. Instead of fixating on…

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How Generative AI Can Transform Workplace Diversity

The intersection of technology and workplace diversity has reached a pivotal moment with the release of a new report, “Leverage GAI to Diversify Talent” from talent services firm Seramount. This research sheds light on how generative AI (GAI) shows the potential to revolutionize recruiting and hiring practices for historically excluded talent. The report highlights GAI’s…

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Elevating Your Employer Brand: A Deep Dive with CBRE

As the world’s largest commercial real estate firm, CBRE understands the power of a strong employer brand. But how does a B2B company like CBRE stand out in a crowded talent market and attract top talent beyond the real estate industry? To shed light on this, we interviewed Debbie Celado, CBRE’s Global Head of Talent…

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