Blog | The CoCo Group

The Secret Behind December Events: Producers Making the Impossible Look Effortless

December is the events industry’s pressure cooker. Awards ceremonies, brand launches, VIP dinners, internal celebrations, activations, wrap parties, everything lands at once. Venues are packed, timelines shrink, expectations rise, and…

The Truth About December Content: Retail and Fashion Teams Are Doing Triple the Work (and No One Talks About It)

December looks glossy on the outside, sparkly campaigns, festive drops, flawless content calendars, but inside retail and fashion teams, it’s one of the most intense months of the year. What…

The December Brief Storm Is Coming: Here’s How Creative Teams Actually Survive It

December hits different in the creative industry. While most people wind down, creative, client services, production and digital teams brace for the annual “December Brief Storm”, that intense period where…

Why December Separates Good Client Services Teams from Great Ones

For most industries, December is the wind-down. For agencies and brand-side client services teams, it’s the opposite. It’s the month where everything happens at once, final campaigns, last-minute briefs, pitch…

How to Create a Virtuous Cycle for Your Employer Brand Ambassadors

In the world of employer branding, “authenticity” is the holy grail. We all know that a slick corporate video with hired actors and scripted lines doesn’t fool anyone anymore. Candidates want to see the real people behind the brand—their desks, their coffees, their challenges, and their triumphs. But here lies the paradox: How do you…

How to Create a Virtuous Cycle for Your Employer Brand Ambassadors Undercover Recruiter –

Social Video Trends for Fashion & Beauty Brands: Engaging Audiences Ahead of the Holidays

The holiday rush is the biggest moment of the year for fashion and beauty brands, and social video is where the competition (and conversion) really kicks off. With audiences scrolling…

Winter Ready: Preparing Your Client Services Team for Year-End Campaigns

As brands gear up for their busiest season, client services teams become the engine room of year-end delivery. Seasonal campaigns move fast, stakes rise, and expectations from clients can double…

Movember in the Workplace: Supporting Men’s Health Through HR Strategy

As November rolls in, so does the moustache, but behind the fun of Movember lies an important message about men’s mental and physical health. For many businesses, this month is…

Maximising Impact: How Experiential Agencies Plan for Peak Season Campaigns

As the festive season approaches, experiential agencies across the UK are shifting into high gear — planning, producing, and delivering campaigns that cut through the noise of peak-season marketing. At…

HR in Focus: Supporting Employee Wellbeing Ahead of Peak Season

For many businesses, peak season brings excitement, higher sales, and increased customer demand. But it also comes with a significant challenge: maintaining employee wellbeing during a period of intensified workload….