Ecommerce Marketing Manager Permanent

Our client is seeking an experienced Ecommerce Marketing Manager to play a key role in scaling one of the UK’s fastest-growing wellness brands.

Launched in 2024, this brand is dedicated to helping women achieve their skin goals with science-backed collagen. With an ambitious target of becoming the UK’s leading collagen brand within the next 24 months, they need a results-driven marketing expert to help drive Ecommerce growth.

The Role

Your mission will be to own and execute key marketing initiatives that accelerate D2C growth. You’ll be responsible for managing essential growth levers, including influencer campaigns, UGC content, landing page development, ad copywriting, A/B testing for conversion optimisation, competitor research, and marketing funnel improvements. You’ll also play a hands-on role in Meta advertising and lead new marketing initiatives as you grow in the role.

Key Responsibilities

• Manage day-to-day marketing activities across multiple channels, with a strong focus on Meta advertising campaigns
• Lead influencer outreach and coordination for paid campaigns and product seeding initiatives
• Develop UGC scripts and direct content creators to produce high-performing ad content
• Build and test landing pages to optimize conversions
• Write compelling ad copy and optimize it based on performance data
• Execute A/B tests on various CRO elements to enhance website performance
• Take ownership of marketing funnel development and optimization projects
• Research competitor marketing strategies and integrate insights into campaigns

Additional Responsibilities

• Provide valuable insights to the Growth team based on campaign performance data
• Identify new marketing opportunities across different channels and audiences
• Maintain organized marketing asset libraries and performance tracking
• Rapidly grow into new areas of marketing that align with your strengths and interests

Success Metrics

• Taking initiative to apply eCommerce marketing strategies that drive measurable growth
• Direct contribution to improvements in key performance metrics (CPA, conversion rates, etc.)

Essential Skills

• Strong academic foundation in marketing, business, or a related field
• Experience implementing digital marketing strategies across multiple channels
• Ability to craft compelling marketing copy
• Data analysis skills to extract insights and inform decisions
• Initiative to experiment, test, and iterate based on results
• Excellent organizational skills and attention to detail
• Strong communication skills for collaboration with team members and external partners

Qualifications

• Recent graduate with a degree in Marketing, Business, Digital Media, or a related field
• Internship or project experience in digital marketing is a plus but not required
• Demonstrated interest in eCommerce, social media marketing, or content creation
• Familiarity with social media platforms from a business perspective
• Understanding of analytics tools and data interpretation
• Proficiency with common office software and an aptitude for learning marketing tools
• A passion for health, wellness, or skincare is a plus