What Glastonbury Can Teach Us About Agile Hiring

Every year, Glastonbury sets the bar for live events — a spectacular blend of scale, creativity and slick delivery. But what most don’t see is the army of behind-the-scenes talent it takes to make it happen: production managers, site crew, runners, stagehands, technicians, logistics leads, and more.

It’s the ultimate example of agile hiring in action.

From build to breakdown, and everything in between, events like Glasto rely on high-performing, high-speed teams. And today, that same need for fast, flexible and experienced event talent applies across the board — whether it’s a three-day festival, a brand activation, a pop-up experience or a corporate launch.

At CoCo, we know the pressure. We work directly with venues, agencies and production companies to deliver the people who get it — talent who can hit the ground running, adapt on the fly, and handle the pace with professionalism.

Here’s what brands and producers can learn from Glasto-style agility:

✅ Plan ahead, stay reactive – Lock in key talent early, but keep trusted freelancers in your back pocket for last-minute shifts and pivots

✅ People > paper – Skills matter, but in events, temperament is everything. Our crew shows up sharp, ready, and calm under pressure
✅ Briefs that work – With short turnarounds, clarity is king. We make sure every freelancer steps on site knowing the who, what, where and when
✅ End-to-end teams – From riggers and runners to PMs and talent coordinators, we assemble complete crews — fast

Live events don’t leave room for error. That’s why we only place people we trust — and why our clients come back, campaign after campaign.

Need a rock-solid crew for your next event, activation or venue launch?

Let’s talk.
📧 hello@thecocogroup.com
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